What is a Product Essay?

Getting a marketing degree is connected with reading and essay writing on various issues associated with this discipline. Product essay is a special type of a college essay paper, which is used to describe product itself, its characteristics, and its marketing value. Being a part of the 4 P’s analysis of a marketing mix, product description is considered to be an important part of any marketing research or marketing paper. Undoubtedly, product essays can be used when preparing marketing mix papers, marketing strategies papers, and promotion essay. As 4 P’s stand for product, price, place, and promotion, writing about the remaining parts of this section often follows product essay writing. According to Jerome McCarthy, product is either a physical object or a special type of service, which is being sold by the company in attempt to receive certain amount of profit. Therefore, it is logical to assume that when writing a product paper, students will deal with description and listing of all aspects connected with a specific product. For instance, if student is supposed to describe a product of any marketing company, he/she will write about all types of services being offered to the clients by this organization. This type of marketing paper, or better to say college paper, still remains a challenging task as it requires hours of essay writing. It is not enough simply to list some product features and illustrate its physical form. Product essay should also describe in which way it is different from the competitors. Moreover, students should evaluate not only the product itself, but also goods of other companies.

What should be covered in a Product Essay?

Product essay should contain the following information. Firstly, it should describe physical image of the product and advertisement placed on it. Secondly, it should highlight an image, which is associated with the product. For instance, if you write about perfume of black color, you can write that it creates an image of power and style. Finally, when writing a product essays, students should not forget to use books and periodicals in their works. It will both give additional knowledge and make essay writing process a lot more easier. If you have any problems with your product essay, you can purchase it at Bookwormlab.com. We can assist you in writing personal essays, persuasive essay papers and English essay paper.